Memo to Product Manager Sealed Air Corporation would get more business from these countries with a product that addresses the price issue as these countries have shown higher price sensitivity. If Sealed Air doesn�t launch an uncoated bubble product in these countries, it will miss a lucrative market opportunity. In France Sealed Air is already selling an uncoated product through SIBCO, so there is no need to launch an uncoated product there. However, it should launch the product in other European markets such as England and Germany because of the increase in demand of uncoated product applications. In England the uncoated bubble products should be launched because of the risk of losing a leadership position in this country (Sealed Air market share is 68%, which is 2.4 million dollars). It is necessary to protect these sales with a lower priced product. Sealed Air should thus follow a defensive strategy in this country. In Germany Sealed Air needs to launch the uncoated product because the bubble market in this country is dominated by low-priced uncoated products and it ha......

Word Count: 980
Page Count: 3.9 (250 words a page / double spaced)

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