Communication Problem/Issue Identification Two basic elements that should be brought to bring to a negotiation are effective strategies and a well thought out plan of implementation. Incorporating these two procedures into a negotiation approach will significantly improve the chances of the negotiation ending in favor of the terms sought. Alas, in this day in age negotiators are finding themselves too busy to devote the necessary time to ensure proper preparation of the basics causing results to occur more so by chance rather than negotiator effort (Lewicki, 2007, p. 85). Fortunately, for Frey Farms they have an outstanding negotiator in Sarah Talley. Frey Farms faces a major issue in being such a small company attempting to compete with such big players like Wal-Mart and its contingent co-managed mega stores. That is why it is important that Sarah incorporates an intelligent strategy and takes the time to do her homework on Wal-Mart coming up with an effective plan for the negotiation. Negotiation Strategy and Planning Sarah Talley is faced with convincing one of America�s......

Word Count: 3341
Page Count: 13.3 (250 words a page / double spaced)

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