Businesses all over the world must understand the importance of the marketing mix in order to market their products and services effectively. The marketing mix is sometimes compared to baking a cake. Just as baking a cake requires the use of several ingredients with specific amounts, so does marketing. When the key ingredients are missing or not measured correctly, the result will be less than expected. Marketing is successful when the marketing mix is thoroughly evaluated and each part of the mix is addressed. The marketing mix is made up of what is more commonly called the four P�s: product, place, price, and promotion (The importance, 2008). This paper will describe the elements of the marketing mix and how they impact the development of Novant Health�s marketing strategy and tactics. The implementation of each element will be discusses as well. The first of the four elements in the marketing mix is the product. The product element is concerned with developing the right product for the target market (Perrault and McCarthy, 2005, p. 38). The company must consider all the feature......

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