Frito Lay SWOT Analysis Strengths * Major competitor in shelf-stable dips o Sales nearly tripled between 1981-1985 o 1981: $30 million o 1985: $87 million * Introduced first shelf-stable, sour cream-based French onion dip in the nation o 1986 sales for French onion dip expected to reach $10 million * Leading salty snack provider o Accounted for 33% of all salty snack sales in the U.S. * Ideal location for product in retail outlets o 67% of dip sales are for salty snack consumption o 80% of dip sales are products found in salty snack section o Frito brands complement one another, resulting in increased sales for salty snack and chip dip lines * Recent diversification of product line o Met "Mexican food phenomenon" by adding several cheese dips to line o French onion dip Weaknesses * No actual growth forecasted for future chip dip sales * Aggressive competition o Kraft, Borden, Campbell Soup, Lipton and regional chip manufacturers * Sour cream-based dips and mixes account for � of total dip sales o Frito Lay only produces one sour cream-based......

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