Marketing strategy is a process that allows an organization to focus its resources on opportunities that will increase sales and dominance in a targeted market. The first task an organization should do when creating a marketing strategy is identify a target market and a marketing mix related to the target market. A target market is a market segment made up of a similar group of people which a particular product or service is marketed to and the marketing mix is a set of controllable variables put together by the organization to satisfy the target market. This paper will break down the marketing mix into its four basic elements - product, place, promotion, and price - generally accepted as the "four P's" which describe the strategic position of a product or service in the marketplace. The product piece of the marketing mix is the product or service that is mass produced for the target market. It is also concerned with creating the right product or service to satisfy the target market. Other areas included in the product element are features, benefits, quality level, accessories, inst......

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