CHEVY VOLT MARKETING EVIRONMENT General Motors is currently undergoing a marketing campaign for the anticipated release of the Chevrolet Volt in 2010. The Volt is the newest in a number of electric and hybrid vehicles that are purporting to be the next generation of commuter transportation. General Motors has recently been faced with hard times and has turned in large losses. With a number of proven hybrid and electric vehicles currently on the market they have staked a tremendous amount of interest, time, and money into the development and marketing of a vehicle that can differentiate itself from its competitors in the hope of long term profit and market dominance. I believe that the future of the Volt rests heavily on the marketing campaign put forth by GM, and that their success depends on convincing the customer the Volt is a vehicle and technology unlike and superior to those already offered. The following is a quick analysis of the marketing environment for the Chevy Volt as well as a description of what appears to be the current target market. In summarization, I will p......

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