BMW's Success Bayerische Motorenwerke, otherwise known as Bavarian Motor Works or BMW, is a very successful car company in today's world. Through years of innovation and research they are able to produce some of the most luxurious, reliable top end cars. However, all of this couldn't have happened without the birthplace of BMW and the opportunities given to them over their years in the business. BMW started off as Rapp Motorenwerke, under the owner Karl Rapp designing and building airplane engines. With the recent outbreak of World War One, the demand for airplane engines increased and Rapp Motorenwerke began supplying the Austrian Army with aero engines. Unfortunately the engines being produced were not top notch so the company we know today as BMW was almost forced to be liquidated; but as Gladwell talks about individuals like Bill Gates being in the right place at the right time, Rapp Motorenwerke was caught in the right time as well. Since WWI was still going on, production of airplanes and their engines were still needed and the company Austro-Daimler needed help producing ......

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