In this paper the author will be conducting and environmental scan and economic analysis of the worlds largest home improvement retailer The Home Depot. The author will concentrate on the upcoming five to ten years and the changes that loom on the horizon. The author will also be conducting a SWOT (Strength, Weakness, Opportunities and Threats) analysis on the retail giant. Before you can understand why companies use environmental scans, you must first understand just what an environmental scan is and what benefits are from it. "Environmental scanning is the acquisition and use of information about events, trends, and relationships in an organization's external environment, the knowledge of which would assist management in planning the organization's future course of action (Aguilar 1967, Choo and Auster 1993, Choo 1998a). Organizations scan the environment in order to understand external forces of change so that they may develop effective responses, which secure or improve their position in the future. To the extent that an organization's ability to adapt to its outside enviro......

Word Count: 2642
Page Count: 10.5 (250 words a page / double spaced)

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