Guillermo Furniture Store Analysis Guillermo Navellez was a sole proprietor in the furniture retailing business located in Sonora, Mexico. He obtained a substantial profit from his business because labor was inexpensive and the buyers had only his company to purchase furniture from. Business remained prosperous for Guillermo until the market changed. The retail industry in Sonora was infiltrated by a highly influential company established fairly close to Guillermo. Even more detrimental to Guillermo's company, a retailer in Norway, with highly advanced technology, decided to join the competition. These changes were damaging Guillermo's success because he no longer had control over the market. He needs to modify his way of doing business before his rivals change the existence of his store forever. Recently, Guillermo learned that the space nearby was available to lease. The timing was right as Guillermo was looking to make major changes in his business therefore, Guillermo would no longer need the plant space. But as he reviewed the lease application, he noticed that he needed to......

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