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Organizational Behavior Free Essay, Term Paper and Book Report

Organizational behavior (OB) has a significant impact on a company's operations and effectiveness. OB is essentially a roadmap for the company to follow. If the map is not carefully thought out, perhaps the company will not arrive at the desired destination. If the OB is sound and well thought out, the chances of the company meeting or exceeding the set goal are greatly increased. In the case of Chrysler LLC, it seems there is a history of unfavorable OB. Chrysler LLC Chrysler Corporation's downfall can be traced back to 1979. Chrysler Corporation was not producing the most reliable product and the emphasis was not on markets outside the United States. There was not much attention paid to the changing of the times such as smaller, more fuel efficient cars; the energy crisis of the 1970's completely changed many people's view of automobile production and purpose. Chrysler still relied upon the large, less fuel efficient automobile for profit margin instead of changing with the times. As a result of their lack of strategic vision, Chrysler found itself on the brink of bankruptcy......

Word Count: 977
Page Count: 3.9  (250 words a page / double spaced)

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