To begin with, in order to analyze Dollar General's situation in its industry and come up with a specific course of action suggested for its potential expansion, it is important to highlight the first words of DG's mission statement: "To Serve Others..." This is exactly what DG is doing for its customers. They are serving them in all manners to make their shopping experience of consumable products at DG as comfortable, simple, inexpensive, convenient and time saving as possible. In the first place, their competitive advantage relies in their low-prices. These prices are not only very competitive because of how low they are, but also, as opposed to Wal-Mart they focus on even-dollar prices. A detail as simple as this makes a great contribution to the company's mission statement, saving time when calculating the customers final price of their basket and making their shopping more simple in comparison to Wal-Mart's shopping experience. To continue, customers have a DG store within 5 miles of their homes. This fact is another great advantage they have against Wal-Mart, whic......

Word Count: 1287
Page Count: 5.1 (250 words a page / double spaced)

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