It is now obvious that the internet has transformed itself into a place to socialize, learn, create and share information with others via social networking sites. It is no longer a sole relationship between a user and their computer, rather is has become a common place to establish numerous relationships among various users. People have fully incorporated the internet into the social aspect of their lives via the use of popular social networking sites such as MySpace.com, Facebook.com and Twitter.com. Companies have caught on to the social networking craze and have been utilizing many different social networking sites in various ways for marketing purposes. Besides the most common form of online advertising such as standard banner ads, companies also conduct specific marketing campaigns, become sponsors and even become users of the social networks themselves. Apple, for example, entered into an agreement with Facebook to become an official group sponsor when the founder of Facebook, Mark Zuckerberg, approached Apple with valuable information that he had noticed about some of......

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