After we read the case carefully, the main strengths of Phillips were many as its weaknesses. Their organizational structure in the beginning was rather centralized but as they expanded geographically it transformed to a more flatter organization, like for instance the National Organizations which had absolute powers, and were very independent which created some friction between the mother company and them. First and foremost, looking back at their history we can certainly conclude that Phillips really cared about its employees and that's why we think they had innovative ideas and products. Their main rules were to expand but at the same time also using new and updated technologies in order to be cost efficient. They saw expanding as a way of increasomg their profits and revenues and that's why they took a geographic expansion in markets such as Brazil, United States, Europe, Canada, France and so on. In addition, they also created joint ventures in order to gain market acceptance faster. To add boost to their R&D department Phillips also came in agreement with General Electrics......

Word Count: 1551
Page Count: 6.2 (250 words a page / double spaced)

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