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Internal Analysis of Carnival Corporation Free Essay, Term Paper and Book Report

Internal Analysis Analoui and Karami (2003) states that internal analysis is crucial in order to explore, understand and find out the strength and weakness of a firm itself that enable it to compete and survive against competitors. According to Tribe (2005), internal analysis enables an organisation to take of its resources. It is also a good source for identifying the strength and weakness of the organisation itself. Carnival Corporation is a very large organization. Although they are the market leader for cruising industry, internal analysis is still important because the market is constantly changing and they are new competitor trying to enter this industry from time to time. Resource Audit The resource audit method is use on appendix, based on Johnson and Scholes (1999) mentioned. This method also mentioned by both Lynch (2009) and Johnson et al (2003) which focus on four main source of resources which are physical resource, human resource, financial resource and intangible resource. Carnival Corporation is related to hospitality and tourism industry where servi......

Word Count: 638
Page Count: 2.5  (250 words a page / double spaced)

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