The energy drink market has grown dramatically the past few years with many competitors having hundreds of different energy drinks. So what will be the purpose of introducing a new energy drink? Dr Pepper Snapple Group has great strength in the beverage industry including a high level of consumer awareness and loyalty with a diverse CSD and non-CSD brands, large amounts of manufacturing facilities and distribution channels, strong operating margins with stable cash flows, and an experienced management team. The company has a weakness in the energy drink industry because it is a niche market that is heavily saturated and highly competitive. There are a few opportunities that exist for Dr Pepper Snapple Group within the high growth energy drink industry. While this industry has grown less and less over the past few years, there is a markets segment that can has growth potential, which is energy drinks for adults. Also, the large manufacturing plants and hundreds of distribution channels allows for an integrated business plan that can aid the development of an energy drink. Lastly, thre......

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