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iPod Marketing Analysis Free Essay, Term Paper and Book Report

Apple Inc. has made mobile music history by making the iPod a household name. The iPod family encompassed several variation of the MP3 music player. All the iPod products allow the user to download music from the internet or from his or her person computer to the MP3 player. The unit can accept files from the iTunes store as well as other music outlets on the internet. This allows the users to take music with them wherever they travel. Its compact size and higher capacity made this MP3 player more attractive than its predecessors, the Sony Discman and Walkman. The introduction of the iPod in October 2001 was not very successful. According to Vertygo (2009) "between 2001 and 2004 iPod sales were between 100-200 thousand units per quarter". This is very far below the millions of units that are being sold per quarter today. Part of the reason for this poor start was lack of proper marketing. In addition, during this period, broadband services were not as common and downloading MP3 music files did take considerably longer with dial-up connections. In 2004, a few chan......

Word Count: 930
Page Count: 3.7  (250 words a page / double spaced)

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