E & J Gallo WineryCase Analysis Free Essay, Term Paper and Book Report
I. Statement of the Problem : How can Gallo create a better company image?
II. Statement of the Objectives: To be able to associate company image with high quality products within three years.
III. Areas of Consideration:
1. One-third of the total revenue from wine sales in the State of Alabama during the mid-1980s was from the sale of Gallo's Thunderbird.
2. E. & J. Gallo is America's biggest winery.
3. Private ownership and mass production were the major competitive advantages contributing to Gallo's success.
4. Gallo could get market share from paper-thin margins and absorb occasional losses that stockholders of other publicly held companies would not tolerate.
5. Gallo was the only winery to make its own bottles and screw-top caps.
6. Gallo owned its distributors in about a dozen markets.
7. Thunderbird became Gallo's first phenomenal success.
8. Thunderbird remained a brand leader in its category.
9. Gallo produced the top-selling red and white table wines in the country.
10. Gallo's Blush Chablis became the best-selling blush-style wine within......
Word Count: 851
Page Count: 3.4 (250 words a page / double spaced)
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