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Consumer Behaviour Assignment Free Essay, Term Paper and Book Report

Our decisions and purchasing habits are influenced by the people we are with and the advertisements we see or base our purchases on routine-response behaviour. However, when we shop alone, we take more time and are more willing to look into new products as well. I chose to observe the customers at the Price Choppers by McCowan and Ellesmere on an early Monday afternoon. Summary Based on my observations on individual shoppers and consumers shopping in groups at Price Choppers, there are several differences in consumer behaviour between the two; how consumers make their purchasing decisions, how long they take to make their purchases and other habits they exhibit in a grocery store. Below are observations that describe in detail how consumers act in each aspect. Data There were two key observations noted during my visit at Price Choppers. First, the majority of individuals who were alone and below an estimated age of 60 would choose to hold a basket whereas, consumers in the higher age range or shopping in groups - usually with a friend, a spouse or another family member - would ch......

Word Count: 857
Page Count: 3.4  (250 words a page / double spaced)

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