Product Life Cycle, Competition and Branding of XBOX Kinect essays & term papers     

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Product Life Cycle, Competition and Branding of XBOX Kinect Free Essay, Term Paper and Book Report

The Xbox Kinect motion gaming technology is without a doubt in the growth stage of the Product Life Cycle (PLC). The Kinect has been insanely popular since its introduction. In under a half a year, the Kinect has sold over 10 million units. Interestingly, sales have actually slowed a little after the initial boom of sales during its introduction and the holiday season, but nonetheless, we believe the Kinect is still in the growth stage. The growth stage is often characterized by the appearance of more competitors. This is actually one of the criteria that gave away that the Kinect is indeed in the growth stage because the Kinect itself is one of the new competitors in the motion gaming market of the video game industry. The Nintendo Wii came first, drawing attention and creating demand. Seeing this, Sony and Microsoft quickly moved in with the Playstation Move and the Xbox Kinect respectively. With this increase in competition, we have also seen prices become slightly more competitive and advertising become more abundant. Originally, Nintendo was able to market the Wii to create ......

Word Count: 1633
Page Count: 6.5  (250 words a page / double spaced)

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