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Nivea Case Free Essay, Term Paper and Book Report

1- The Nivea brand enjoys a very favorable brand image amongst consumer minds. The Nivea brand has very positive set of perceptions amongst consumers and is strongly associated with traits like: care, mildness, and high quality. The brand also has balanced sources of equity and engages consumers in each level of brand equity pyramid from brand identification, brand meaning, brand response, and all the way to brand relationships. The Nivea brand has a very high level of salience in consumer minds. With its authentic message of care and mildness to its classic packaging in blue and white, the brand has a strong heritage and enjoys a high level of brand awareness amongst consumer minds and is considered a top of mind brand within its category. The Nivea brand also generates strong imagery within consumers with its values of sincerity and care due to its rich heritage and its long presence in many consumer households. Additionally, the brand also has a very well established user profile relating to consumers who are natural and take care of themselves. The biggest source of ......

Word Count: 1034
Page Count: 4.1  (250 words a page / double spaced)

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