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Tropical delight softdrinks Free Essay, Term Paper and Book Report

Problem Statement Tropical Delight Soft drinks is a small Canadian company that has a narrow line of drinks with only three flavours that was relatively unknown in the Canadian market but popular in markets of parts of Asia, South Asia and Tropical countries. Situation Analysis Strengths - The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years. Weaknesses - They had a narrow line of products with only three flavours, which were relatively unknown in Canada. Although sales increased steadily, they incurred some major costs in to import the fruit concentrates from foreign countries, costs for bottle and its label, labour and admin costs and also to distribute the drinks to local convenience stores and supermarket chains. Opportunities - They have an opportunity to expand its operations to greater cities in Canada that have a larger minority population to attract new co......

Word Count: 581
Page Count: 2.3  (250 words a page / double spaced)

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