MARKETING ETHICS Airlee Biomedical & cosmetic policlinic Free Essay, Term Paper and Book Report
The main goal of a firm is gaining profits. Therefore, firms attain their goals by establishing an effective marketing mix
strategy. However, the strategy might infringe the ethics, which is a main concerns from consumers and ethics is a key for a
firm to succeed (Klein, T, & Phillips, J, 2011).
Airlee Biomedical & cosmetic policlinic (Airlee Group), which founded in 2000, is one of the largest medical cosmetic centers
in Taiwan. It has totally over 30 shops in Taiwan and Mainland China (Yahoo! News, 2014), and offers various cosmetic
surgeries like micro-plastic surgery, and some laser treatment to both men and women (Airlee, 2014). It has the most
comprehensive and qualified cosmetic surgeon. Also, the most professional technologies have introduced into the firm. Based
on the above competitive advantages, Airlee quickly became the market leader of the cosmetic surgery industry.
Airlee used the illicit medicine for treating the patients (udn.com, 2014), concealed the risks of the surgery (udn.com,
2014), and misled the public (You......
Word Count: 817
Page Count: 3.2 (250 words a page / double spaced)
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