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Final Business Plan - Greyston Bakerys Free Essay, Term Paper and Book Report

Introduction Part I of Greyston Bakerys strategy process is conceptualizing a business. Business Dictionary defines social responsibility as, The obligation of an organization's management towards the welfare and interests of the society in which it operates. Established in 1982, the Greyston Bakery has been at the forefront of social responsibility by advancing our people and community through employment, affordable housing, and child care (Greyston Bakery Social Mission, 2013, para. 3). By evaluating Greyston Bakerys involvement and responsibility to the community, one can summarize how their mission, vision, and values determine their strategic direction, and moreover, how the Greyston Bakery addresses customer needs while achieving a competitive advantage. Part II of the strategic planning process included a SWOT Analysis. In order to understand the effectiveness of marketing strategies (products, price, place, and promotion) and tactics employed by Greyston Bakery, it requires a deeper insight into its internal environment. Internal environment unlike external......

Word Count: 5844
Page Count: 23.3  (250 words a page / double spaced)

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