THE HOME DEPOT Questions 1. Home Depot�s Stock Price Dropped 23% between January 1985 and February 1986. What Were the Reasons for this Decline? 2. Should the Company Change its Strategy? THE HOME DEPOT Strategic Analysis The Home Depot Pioneered the Concept of Warehouse Retailing in the Home Centre Industry. The Company�s Strategy Consists of: 1. Focusing on the Do-It-Yourself Segment of the Market; 2. Keeping Costs through Low Overhead, Purchase Discounts, and High Turnover; 3. Attracting Customers through Aggressive Advertising and Competitive Pricing; 4. Providing High Service to the Target Customer Group through Well-Trained Employees and Well-Stocked Stores; THE HOME DEPOT Financial Analysis (1) 1. The Home Depot Is Experiencing Declining ROEs (AVG): 45.5% in 1982; 24.5% in 1983; 19.4% in 1984; 9.7% in 1985; 2. This Decline in ROEs Is Explained by Declining ROAs and Obtains in Spite of Increasing Financial Leverage: ROA (AVG) FL (AVG) 1983 14.8% 1.7 1984 8.0% 2.4 1985 2.6% 3.7 1. The Decline in ROAs Is Explained by Both Declines in ROSs a......

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