Sports in America have evolved to the point where they are no longer considered just a game. For all ages playing sports in a competitive environment includes a magnitude of other factors than playing the game. Athletes and teams across the country have become enormous figures in our culture that have received the similar status of a movie star or music legend in popular culture. The amount of money alone that sport generates off the fans as well as the salary of athletes show the gigantic worth our culture has placed on athletics. The media, which is the catalyst of popular culture, has promoted the lifestyle of the athlete to be one worthy of esteem, and has placed the athlete on the proverbial pedestal. This phenomenon has reached all levels of competitive sport, especially at the high school stage. In the town of Odessa, Texas it has greatly affected the life of the residents and has done so in the form of high school football. The study of popular culture is considered to be the key to understanding society�s culture and values. When looking at the rise of sports in popular c......

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