CASE STUDY MASTER SOUND ELECTRONICS LIMITED Introduction: Master sound Electronics Limited is a strategic business unit of the Master Sound Group of companies and had been set up in Canada to import, distribution, and market Master Sound products. It did not manufacture colour television in Canada and its other competitors also did not manufacture in Canada. CRITICAL PROBLEM: The central problem of this report is a corporate marketing audit of analysis of Master Sound�s colour television product line. Moreover this report analyse whether the current market strategy and tactics of Master Sound Electronics Limited are compatible with the shifting market structure for colour television in Canada at both manufacturing and retail levels. Henderson, The president and general manager of Master Sound Electronics Limited hoped that on the basis of the analysis about the current market would help to get approval by corporate Head quarters of a Long-run corporate plan for Master Sound Electronics Limited Canadian Operations. Master Sound Group of Companies had been set up ......

Word Count: 713
Page Count: 2.8 (250 words a page / double spaced)

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