Introduction The Global Cultural Economy The introduction of Arjun Appadurai�s article, �Disjuncture and Indifference in the Global Cultural Economy� discusses the developments of the global cultural economy over a number of centuries. Appadurai argues that contrary to popular belief, the phenomenon of globalisation is not a recent one, and that international and translocal exchange has transpired for many centuries. He maintains that prior to modern times, warfare and religious missions were the most common form of cultural interaction, despite inhibitions of �time, distance and limited technologies� (Appadurai, p. 270). Due to these spatial and evolutionary hindrances, the union of cultures tended to be small �accretions of intimacy and interest� (Appadurai, p. 270). Since the expansion of Western maritime interests, and the comparatively simultaneous materialization of �large and aggressive social formations� (Appadurai, p. 270), such as the Aztecs and Monguls, these lesser gravitational fields evolved into major congregations where constant cross-cultural transactions t......

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