In recent years, the Internet has developed into an important promotional instrument and a powerful business tool, especially for service providers. Examples of these service providers that have grown to rely on the Internet include those that are in the areas of tourism, training, consulting, research, etc. Although these businesses will certainly need to use traditional promotional materials and activities such as brochures, posters, direct mail, participation in fairs & conferences, etc., Internet marketing has taken over in many cases to become the most important marketing tool. It is very important for the businesses thinking about Internet Marketing to get started right away, if they are still behind in this aspect. The major advantages of Internet marketing are: 1. Offers efficiency (cost and time savings), 2. Offers easy and cheap updating of information 3. Offers 24-hours client access from around the world. (The effectiveness of Internet marketing activities depends on the clients' access to the Internet and their willingness to make use of it.) Internet Marketing includ......

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