Advertising Is an integral part of popular culture the question of just how influential advertising is in constructing representations of men and women is one that must be considered particularly in regards to the way advertisers can influence young women. This can be explored by looking at a new fragrance �Curious� which uses �pop princess� Britney Spears as the face of this product. These types of advertisements show to the consumer a type of confidence which can be achieved by using this type of fragrance. Many of us believe that if we look good or in this case smell good then we will also feel good. The impact of using famous and beautiful people for the promotion of products is that very few people think they are as good looking or as confident as the person they see. Unfortunately using spears as a role model can be problematic given her recent poor publicity. The advertisement depicts Britney Spears wearing a revealing dress and with a seductive expression on her face to represent their product. It seems like they are in a dark hall way when Britney is lit up to show tha....

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