�� Problem Statement How can Lieber Light compete with the aggressive pricing of Vancouver Light and stay in the Skylight market? �� Recommendation Lieber Light should lower the sales price of their largest selling skylights 20% and decrease their manufacturing cost 2%. It is also recommended that Lieber Light strengthen their relationships with their existing clients to mitigate the possibilities of losing existing customers to the competition. �� Justification Financial Analysis Based on the given assumptions, the current gross margin of Lieber Light and Vancouver Light is detailed in the income statement below: Assumptions: Lieber Light Vancouver Light Sales in Units 21,000 11,000 Sales Price $180 $144 Manufacturing Cost $135 $128 Income Statement: Total Revenue $3,780,000 $1,584,000 Total Cost of Goods Sold $2,835,000 $1,408,000 Gross Sales $945,000 $176,000 Lieber Light must lower the price of their most popular skylight to compete with Vancouver�fs aggressive pricing strategy. During the past two years, Lieber Light has....

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