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Free Essay / Term Paper: Coca Cola In China

INTRODUCTION A. DESCRIPTION OF ORGANIZATION The Coca-Cola Company is one of the largest and widely known beverage companies in the world. With operations in over 200 countries, it is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Coca-Cola's headquarters are located in the United States of America. It is best known for its flagship product, Coca-Cola. Other products offered include fruit-based and other carbonated beverages tailored to local tastes as well as newer variants of the main brand, such as Diet, Cherry, and Vanilla Coke for which demand is increasing around the world. The Coca-Cola Company is listed on the New York Stock Exchange and is part of the Dow Jones Industrial Average and the S&P 500. According to the 2004 Annual Report, worldwide gallon sales are distributed as follows: II. MISSION STATEMENT “Coca-Cola Company will continue its aggressive expansion strategy abroad. By expanding into China, the company wants to make this country the largest overseas market....

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