Dr Pepper/Seven Up, Inc Case Analysis Situational Analysis Dr Pepper/ Seven Up, Inc is the largest division of Cadbury Schweppes. Cadbury Schweppes is the third largest soft drink company with product sales in almost 200 countries. Headquartered in London England, Cadbury Schweppes was the world�s first soft drink maker. Dr Pepper/Seven Up is the largest non-cola soft drink enterprise in North America. The company markets Dr Pepper, Seven Up, RC Cola, A&W Root Beer, Canada Dry, Squirt, Hawaiian Punch and Schweppes. Dr Pepper and Seven Up are ranked in the top ten soft drink brands in the United States as measured by market share. The other brands are often the market leader by their specific categories. For example, Squirt is the best selling grape-fruit soft drink in the United States. U.S. consumers drink more carbonated soft drinks than tap water. In 2000, Americans consumed 53 gallons of soft drinks per person, compared with about 47 gallons in 1990. Define the Problem Kate Cox, the brand manager at Dr Pepper/Seven Up who is responsible for the Squirt product, believe....

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