Running head: B2B AND B2C MARKETING DIFFERENCES B2B and B2C Marketing Differences Debra C. Howard University of Phoenix-Online B2B and B2C Marketing Differences B2B businesses and B2C consumers do not make purchase decisions the same way; they are motivated by different tendencies and react to different marketing approaches. Business buyers and end-user consumers function differently and marketing strategies should differ as well. Despite the fact that the marketing strategies are typically similar for B2B and B2C business, how the strategies are implemented, what the messages say, and the effect of the marketing activities do differ. Identifying who the customer is and why the customer needs to hear the message are the basic similarities; however, marketing activities deviate from this point. This paper will identify and specifically define the marketing differences between B2B and B2C web sites. Marketing Elements of Difference Both B2B and B2C marketing plans need to recognize the differences to make certain the correct assortment of ma....

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