Marketing Tools The marketing mix is a mixture of marketing tools that are used to satisfy consumers and business objectives (marketingabout.com, 2006). Marketing is an intricate part of any business, whether it is on the World Wide Web or not. Essentially marketing is the linking of a producer of any given product or service offered with customers, both existing and potential. This is also true for all online businesses that conduct between business- to- consumer (B2C) and business-to business (B2B) A creative minded person generally one who studied creative arts in a higher education institution handles the advertising aspect of marketing (nowsell.com 2005). Along with a marketer having customer orientation skills and a focused mind, will use a marketing mix consisting of the 4P's. Product is a tangible goods such as the physical product or services to meet the customers' needs. Price is deciding on a pricing strategy such as how the customer is going to pay for the product for example cash, check or cash on delivery (COD). Promotion involves advertising such as word of mouth....

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