Introduction Starbucks is a dominant multinational coffeehouse chain based in the United States. This company is the largest coffeehouse in the world, with 8,505 company-owned and 6,506 licensed stores in over 40 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. Through its Starbucks Entertainment division and Hear Music brand, the company has ventured beyond refreshments into books, music and film. They also have ice cream and coffee sold at grocery stores. The corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 9,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and the Starbucks �Experience� while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does it business. External Environment The external environment of the....

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