As General Manager of Dick Clark Corporate Productions East, Ron led the Strategy, Creative, and Production of the entire BMW Z3 Roadster Launch and its tie-in with the James Bond movie �GoldenEye�. Considered to be the most successful marketing effort of the entire year, the campaign won the 1995 Promotion Marketing Associations� Super Reggie Award. The campaign included Public Relations, Events, Radio, Direct Mail, Cinema Advertising, Product Placement, Entertainment Marketing, and various other elements. The Z3 Launch is now a multi-media Harvard Business School Case Study taught in over 20 top colleges and universities. The Marketing Overview/Objectives: BMW was launching the new BMW Z3 roadster � their first true two-seater in over 40 years, and their first car to be built in South Carolina. Close on their heels was the Porsche Boxster and Mercedes-Benz SLK. BMW need to carve out the Z3�s identity ahead of these formidable competitors, but had to do it in a very efficient manner. The Campaign: BMW hired Dick Clark Corporate Productions to manage their relationship with t....

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