4. SWOT Analysis STRENGTH From the case itself, we can actually analyze out the strength of the Cowgirl Chocolate as the uniqueness of its spicy flavor which is the special recipe of the innovator- Marilyn Lysohir and her husband. The uniqueness of the spicy flavor do have help the company to attract customer who like spicy and could have just being intro to the combination of hot and spicy with chocolates, it could be just new to all the customer out there and also cause of the chocolates products were sourced from the Seattle Chocolates which is specialized in producing European-style chocolate confections wrapped in an elegant package fit for gift giving. Besides that, the company has a policy which is the customer can just return the stock to them if they dislike the spicy chocolate truffles with a full refund. By using the best ingredient and also the freshness of the materials being used, it also help the company to success in targeting to the segmented customer because of the customer maybe concern about the ingredient of this brand new spicy chocolate before they consume.....

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