In general, ECL forms organizational culture in two phases. Phase I is establishment, and phase II is socialization. Exhibit 1-1 provides the general picture of these two phases. Exhibit 1-1: The process of establishing and sustaining ECL Culture in China 1.1 Establishment Phase In phase I, for transferring its key beliefs into ECL China, ECL selects expatriates as the successful disseminators and appoints them senior management positions. On the one hand, with the continuous understanding to the local culture, these senior managerial people develop some training and system methods to enrich the content of organization culture; on the other hand, they act as the models to reinforce the culture. The contents of these methods, as well as how they operate, will be discussed carefully in Section 3 of the case study. 1.2 Socialization Phase Phase II is the adaptation process of local employees. From the point of view of new local employees, there are two general stages for their adaptation. Firstly, when entering ECL, they will learn organization culture by tra....

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