1.0 Executive Summary Students both local and international are facing difficulty in obtaining information on a number of aspects. This was the direct finding of a quantitative market research. As a solution we at Possibilities Realized established FUBU (For Us, By Us). This is a service created by students for students. FUBU offers value and benefits to our clients, a service that is over and above the standard and at affordable rates. We seek to provide our customers with an exemplary personal service, and level of recognition that they can rely upon. 2.0 Situational Analysis Situational analysis focuses on the most critical and relevant environmental conditions or changes that affect the success or failure of the proposed plan. We consider current situations in Macro environment � economy, legal, technology etc. Market � definition, size, trends, demographic, growth Internal � company objectives, vision and mission, SWOT for service Competition � number of competitors, strengths and weaknesses The classic notice board for students in IIUM is our concern in ....

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