The department store industry can be differentiated from a discount store based on the fact that they have sales representatives and check out counters in each of their departments such as footwear, women, men, and children�s apparel in addition to locations at jewelry counters. There are over 3,300 department stores in this industry. A few of these companies include Sears, Kohl�s, Burlington Coat Factory, Macy�s and even Dillards. JCPenny is among one of the 3,300 department stores and its headquarters is located in Plano, Texas. JCPenney currently operates 1,067 stores across the continental United States. Currently JCPenney has launched a new campaign, �Every Day Matters,� this campaign emphasizes their new brand positioning and customer relations strategies. The brand position helps to reemphasize their emotional and already enduring relationship with their present and future customers. JCPenney understands that the customer is its most valuable assets (subsidy) and they are making sure it is reflected in every decision that they make. With that being stated we would l....

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