I. Marketing/ Industry Background A. Overview of the Industry Market size Figure 1-Beverage Industry and its Subsectors The mother industry that our product will belong to, will be that of the manufacturing industry. Specifically it will fall under Manufacturing of Food and Beverages. Branching out from this motherhood statement gives to numerous industries; each targeting the specific needs and wants by the consumers. Delving more into that is the SoftDrink Industry. It is more important to note that Softdrink do not denote the same as that of Coke, Pepsi and the like. According to Euromonitor (SoftDrinks), SoftDrinks are defined to be the aggregate beverage industries incorporating Carbonates, Bottled Water, Fruit/Vegetable Juices, Concentrates (powdered and RTD), Functional Drinks, RTD Coffee, and lastly Asian Specialty Drinks. To further explain the distinction of each sub-industry, examples will be given. The likes of Coke and Sprite or those beverages with the �Fizz� fall under the carbonates category. Rush, Gatorade, RedBull, Ion are categorized as functi....

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