Marketing Mix Paper Marketing Mix is a concept that involves the four P’s of Strategies for Marketing. The four P’s are Product, Place, Promotion and Price. Each element plays a huge role for the Strategies of Marketing. Mr. Neil H. Borden published an article call The Concept of the Marketing Mix in 1964 which help begin attention to the Marketing Mix. The four P’s all operate around the target market. (NetMBA, 2009) The first element of the marketing mix is known to be Product. A product is any good or service that is provides to please a consumers wants and needs. (Free World Academy, 2005) The term product is used to determine what tangible or intangible thing to operate for the business. A tangible product is anything can touch and intangible product is something that cannot be touch such as a service. There are three levels of a product. (Answer, 2009) The first level being the core level, which are the terms of benefits the consumer purchases. The second level of a product is the actual product. The actual product is made based upon the brand name, functionality, techniqu....

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