Problem of the case CEO of Kodak had to set out new strategy for film products, because during January 17 and January 24, 1994, Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market, but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product, Funtime Film, which would be priced at lower rate the way it competitors' products do. So he considered to gain its market share back by repositioning its film product line. Main information of the case Kodak has the biggest market share in U.S market in 1993. He had 70%, while its main competitors Fuji had 11%, Polaroid 4% Private labels 10% and other 5%. Major suppliers were Kodak, Fuji of Japan, Agfa of Germany and 3M. Kodak and Fuji sold only branded products, while both Agfa and 3M sold their products as branded products and as well as to other firms for the sale under a private label. Polaroid entered market later with its brande....

Don't want to risk posting your essay or term paper?

Get INSTANT UNLIMITED ACCESS to This Essay and
Over 15,000 Other Quality Essays & Term Papers!

View This Essay Now

• To view the rest of this Kodak Eastman case analysis free essay you must submit one complete, good quality essay or term paper of your own to us.
Only multi-paged (this means 2 pages or more), high quality essays & term papers will be accepted!

• After submission, your essay will be read by our staff members to ensure quality and completeness. If your submission passes our review process you will receive an email back with the complete 'Kodak Eastman case analysis' free essay in it.

• We only accept a limited number of submissions each day and essay and term paper review normally takes our staff up to 24 hours.

- STOLEN, COPIED, WIKIPEDIA or BORROWED Essays = REJECTED
- Low quality and junk submissions = REJECTED
- Essays & term papers not useful to others = REJECTED

Free Essays is protected by:

Category:

Mis-categorized submissions will automatically be rejected!

Essay Title:

The Complete Essay:
(include works cited if available)

You are wasting your time if you submit a poor quality, fake, stolen, incomplete or too short of an essay!

Class Level & Notes:

What class and grade level was this essay written for? What grade did it receive? Include any teacher notes that you think might be helpful for the next person. Anything you write here WILL NOT effect whether you receive an essay back.
EXAMPLE: High School Junior English. C+ grade. Teacher said paper was too long.

Your Email:

If accepted, your free essay will be emailed here.

Terms and Conditions:
By clicking Submit, you agree to the following terms and conditions listed below. In return for your submission, assuming it passes our review process, you will receive the following Kodak Eastman case analysis free essay or term paper from us:

The information you are submitting is original and does not violate the copyright laws of anyone else.
You are over the age of 18 and are the sole owner and copyright holder of the information you are submitting.
You agree to give up all rights (including, but not limited to, copyright, property, intellectual, material) on all submitted materials and the ownership and copyright of this material becomes the sole property of Free Essays LLC
You agree to never take legal action against Free Essays LLC or any of their subsiduaries.

PRIVACY | TERMS & CONDITIONS | MEMBER LOGIN | CUSTOMER SUPPORT