Core Elements of ZARAs Competitive Advantage and Sustainability As per the data available from the case study on ZARAs Market Performance and methods and ways used to make themselves competitive and be capable of reaching the customers in record times as compared to the competitors - H&M, The GAP and Bennetton - shows a specificity in the Core Competencies for the company. They can be listed as " Design and Production (Just In Time), Inventory Management, Speedy and Quick Responsiveness to the Market, Information Systems (A High Frequency Information Sharing), Fashion and Trend Adherence and none the less a negligible Marketing and Advertisement Expense. Out of these we consider four of them the most significant and the reason for ZARAs sustainability in the market. They are " Speedy and Quick Responsiveness to the Market: The Company has developed for itself a strong response mechanism to the customer demands and trends running in the market. ZARA is a brand that has emerged to be a quick player when it comes to providing the customers wit....

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