Environmental Forces In the business market there is so much competition that companies sell outside the country to increase sales. Increasing internationalization of business is requiring managers to have a global business perspective and an understanding of the differences in the environmental forces of the markets in which they operate. Decision making in the international environment is more complex and having an understanding of the external environmental forces enables international managers to be alerted to new opportunities. External forces are commonly called uncontrollable forces. Although managers have no direct control over external forces, knowledge of these forces will better prepare them for greater success in the international business environment. Five of the uncontrollable forces to be identified and their impact on Australia and Italy discussed are economic forces, financial forces, physical and environmental forces, political forces and sociocultural forces. Economic forces are among the most significant uncontrollable forces for business. Firms have b....

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