The number one question to ask when starting a business,whether on the Web or in a traditional setting, is why wouldpeople want to buy the product or service. Somewhere inthe world, one can find people selling anything so whywould people come to you? Are you selling somethingunique, do you make or market something that no one canfind anywhere else or would find it almost impossible tofind elsewhere? Do you sell your product at a lower pricethen anyone else? Maybe your prices are competitive withother businesses but you offer superior service. Perhapsyou have the ability to offer unique services that no one elsecan or will duplicate. Do you have some other advantageover other companies? The next thing to consider once youhave settled on a product or service to market is a name.Names are very important especially when starting abusiness on the Internet. The Web address or URL(Universal Resource Locator) of a Web page is animportant part of becoming a popular place for surfers toshop. There are two ways in which an URL for a businessWeb page can de done: registering you own second level....

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