Marketing Mix-The Four P�s MKT/421 October 20, 2005 Sandra Piccillo The Marketing Mix Organizations today must be able to fuse business strategies with new product designs and development to gain a competitive edge in the marketplace. To achieve success a company must be able to integrate all aspects of marketing today as well as for tomorrow. The journey for every business begins with the implementation of a good marketing plan, also known as the marketing mix. This paper will describe the elements of the marketing mix: product, place, price, and promotion. In addition, it will describe how each one of the four elements of the marketing mix impacts Honda�s marketing strategy in one of their newest products, the Ridgeline. Every day society is overwhelmed with new products from companies globally. How is that they know what the consumer wants, needs, or is even willing to buy? A good marketing plan helps an organization to define its goals and develop a series of activities to achieve those goals, such as developing new products. For a marketing plan to be succes....

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