Suzuki Samurai Objective: American Suzki Motor Corporation(ASMC) wants to position their vehicle in the US market for that they want strategy from Keye/Dona/Pearlstein advertising agency. Company Background: Suzki is a privately owned loom manufacturing company found in year 1909 in Hamamatsu Japan. They have started manufacturing motor cycle (2 cycle and 36 cc ) in 1952. Their vehicle got popular and introduced second vehicle and changed the name to Suzki Motor Company Ltd in 1985. Started division in America called American Suzuki automotive division and was the first manufacture in US. Market Strategy/Change in US Suzuki strategy and policy are dynamic because they were changing very often based on the market dynamics. They are follows � First entered in US market as exporter for motor cycle in 1964 � In 1983 GM purchased 5% of Suzuki and came up with subcompact car for US market the name of the car is Chevrolet Sp rint. It introduced in West Coast � Suzuki decided to establish its own presence in US Automobile industry � Suzuki had constraint export more ....

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