The Globalization of Starbucks Free Essay, Term Paper and Book Report
Starbucks History
The first Starbucks was opened in Seattle in 1971 by three partners, teachers Jerry Baldwin (English), and Zev Seigel (History), and writer Gordon B. Wanting to sell high-quality coffee beans and machines; they opened its still-operating first location across from Pike Place Market. Entrepreneur Howard Schultz joined the company in 1982 and, inspired by the Italian espresso bars. They sold the Starbucks chain to Howard Schultz, whose Il Giornale outlets were re-branded as Starbucks in1987. Starbucks opened its first locations in British Columbia and Chicago, Illinois in 1987. Its first location outside of North America was opened in Tokyo, Japan, in1996, and now Starbucks has outlets in 30 additional countries. There are currently 9,681 locations worldwide.
By the time of its initial public offering on the stock market in1992, it had grown to 165 outlets. In April 2003 Starbucks added 150 new outlets in one day, by completing the purchase of Seattles best coffee and As of May 2003, Starbucks operated more than 6,400 locations worldwide. Stung by criticism of t......
Word Count: 2247
Page Count: 8.9 (250 words a page / double spaced)
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