Market Research Assignment Introduction I have been assigned to carry out market research for McDonalds located in Barking. The aim of this research is for us to help the company by providing them with primary research so that they can improve there services which will increase profits. Marketing Research is the process of gathering, recording, and analyzing information linking to the marketing of goods and services. We have been given a number of various tasks to help McDonalds carry out market research. One of these tasks requires us to carry out questionnaires to gain an insight as to what peoples views are on McDonalds in Barking. The business (McDonalds) has provided us with some secondary data. This has been done because it will help the company improve its service and will also help them target the right market to enable more profits. Some of the questions that are listed on the questionnaire are there to ensure we receive the right information for example one question is How do you travel to McDonalds? This is a very basic question but it will be ext......

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